Giuliana Longo — handmade hats since 1901

The Longo women have run this hat shop, one minute from the Rialto bridge, since 1901. Giuliana herself is usually behind the counter — she's been at it since the late 1970s, and travels to Ecuador every year to buy the Cuenca and Montecristi Panama hats by hand. The shop is the size of a closet, walls floor-to-ceiling with hand-blocked felts, woven straws, gondolier caps, fascinators, theatrical Carnival pieces. Pop in for the gondolier hat (the traditional bareteri, woven straw with double satin band) or a foldable Panama you can fit in a suitcase. Closed Sundays.

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