Giuliana Longo — handmade hats

A hat shop a minute from the Rialto bridge, run by the Longo family. Giuliana is usually behind the counter, and travels to Ecuador every year to buy the Cuenca and Montecristi Panamas by hand. The shop is closet-sized, walls floor-to-ceiling with hand-blocked felts, woven straws, gondolier caps, fascinators, theatrical Carnival pieces. Go in for the gondolier hat (the traditional bareteri, woven straw with a double satin band) or a foldable Panama you can pack. Closed Sundays.

• Neighborhood — Calle del Lovo 4813 · San Marco

From the HALA guide, reviewed August 2026.

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