Officina Profumo di Santa Maria Novella

Documented since 1221, opened to the public in 1612 — among the oldest pharmacies in the world. The Dominican friars of Santa Maria Novella started cultivating medicinal herbs; their successors are still making the same products eight centuries later. The frescoed sales room is the most beautiful retail space in Florence. Acqua di Santa Maria Novella (originally made for Catherine de' Medici), Pot Pourri, and the Acqua di Rose are the cult picks. Entry is free; you don't have to buy anything.

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